Facebook Messenger is Quietly the Best Commerce Channel Nobody Talks About
Messenger has the highest open rate in marketing and the lowest competition. Here's why 2026 is the year to build there.
Messenger has the best open rates of any marketing channel — and the worst reputation. That combination is a gift. While everyone fights over email and SMS, the brands building on Messenger are seeing 80 percent open rates and 25 percent click-through.
Why now
Meta's updated policy lets you send opt-in utility messages with almost no limits, and the new automation APIs are finally stable. The infrastructure is there — the attention just hasn't caught up yet.
What to build first
Start with order updates and abandoned-cart recovery. Those two alone typically pay for the entire Messenger stack within the first month, and they give you permission to send richer campaigns later.
